JTY Australia was started in 2001 by three friends out of university, Joe + Takao + Yoshi = JTY, who discovered a magical white sponge that worked like magic to remove stubborn marks with only water. That product range WHITE MAGIC is still our most popular family of products, and it is a true testament to 3 friends who gave life to a product that most people thought would never sell.

Since joining the business in 2003 and taking full ownership in 2008, Craig has continued to push the boundaries of product development and distribution for JTY Australia. Developing ranges of “Just Add Water” cleaning products (White Magic) + naturally made products (Eco Basics), easy to use rubbish disposal (Smart Bin), damage free suction products (i-hook) and many more. JTY Australia has a range of inhouse problem solving products that is unmatched anywhere in Australia.

As part of our dedication to providing the best solutions, we’ve formed partnerships with renowned international brands like Vigar, High Road, Nostik, Parker Bailey and Prepara, Through these collaborations, we have brought their incredible products to the households of Australia, New Zealand, Singapore and Malaysia. We firmly believe that by joining forces with these exceptional brands, we can offer you a wider selection of high-quality cleaning, organisational and kitchen products that are as effective as they are environmentally friendly.