Sick of using disposable wipes and cleaning products that leave streaks, lint or chemical residue behind? Many cleaning solutions don’t truly clean; they move dirt around. With microfibre cloths, you can achieve a deeper, more effective clean using less effort. At White Magic, our range of white magic eco cloth and reusable eco cloth solutions makes everyday cleaning smarter and more sustainable.
White Magic: Trusted by thousands of Australian households since 2001
Choosing the right cleaning brand makes a real difference to how effective and sustainable your routine is. At White Magic, we focus on delivering smarter, eco-friendly solutions that go beyond basic cleaning. Our products are designed to simplify everyday tasks while helping you reduce waste and reliance on chemicals.
- Proudly Australian-owned with over 20 years of cleaning innovation
- Trusted provider of white magic eco cloth solutions across Australia
- Specialists in eco-friendly, reusable cleaning supplies
- High-quality microfibre cloths designed for consistent performance
- Focus on chemical-free cleaning for safer homes and families
- Durable microfibre towels built to last through repeated use
- Carefully curated products that outperform disposable alternatives
Microfibre Cleaning Cloth Solutions for Smarter, Chemical-Free Cleaning
Cleaning your home shouldn’t require multiple products, harsh chemicals or excessive effort. Our range of microfibre cloths is designed to simplify your cleaning routine while delivering better results. Unlike traditional cloths, a microfibre cleaning cloth uses ultra-fine fibres that lift, trap, and hold dirt, grease, and dust, rather than spreading it across surfaces.
These advanced fibres create a larger surface area, allowing microfibre cloths to clean more thoroughly, even on delicate surfaces like glass, stainless steel and timber. This means you can achieve a streak-free finish with less wiping and fewer passes.
Our microfibre towels are highly absorbent, making them perfect for drying, polishing, and quickly handling spills. Whether you’re cleaning kitchen benches, bathroom tiles or windows, a high-quality microfibre cleaning cloth delivers consistent, reliable results.
The white magic eco cloth range takes cleaning a step further by combining performance with sustainability. These reusable eco-cloth solutions help reduce waste while delivering powerful cleaning results. By switching to microfibre cloths, you minimise the need for disposable wipes and reduce your reliance on chemical cleaners.
Explore Our Range
Shop all categories designed to make cleaning easier across your home:
- Kitchen: Remove grease and spills easily with our range of mops and cloths
- Bathroom: Clean mirrors and surfaces with a streak-free microfibre cleaning cloth and other products
- Living: Get reusable cleaning solutions to keep surfaces dust-free
- Bedroom: Gentle cleaning solutions with soft and effective cleaning cloths
- Out & About: Convenient cleaning solutions for everyday use
- Pet: Clean pet mess easily with durable microfibre cloths
Warranty & Returns
We want you to feel confident when purchasing from White Magic. If you need to return an item, please get in touch with us within 14 days of purchase at info@whitemagic.biz or call 1300 306 380. All goods must be returned in new, unused condition, including the original packaging. Customers are responsible for shipping costs for change-of-mind returns or exchanges. Items must not be custom-made or specially procured. Read our Warranty & Returns Policy for more details.
Shipping & Delivery
White Magic offers reliable delivery across Australia. Enjoy free shipping on orders over $85 in a single transaction. Orders under $85 incur a $17.50 shipping fee, and bulky goods may include an additional $5 surcharge. We use trusted carriers such as Australia Post E-parcel, Fastway, StarTrack and Border Express, with signature required on delivery. Orders are processed within 1–2 business days. Metro deliveries typically arrive within 2–7 business days, while non-metro areas may take 3–10 business days. Read our Shipping & Delivery & Policy for more details.
Frequently Asked Questions
Are all microfibre cloths the same?
No, not all microfibre cloths are created equal. High-quality options like white magic eco cloth products use better fibre density and construction, resulting in improved absorbency, durability and cleaning performance compared to cheaper alternatives.
Why is my cloth leaving streaks or lint?
Streaks can occur if your microfibre cleaning cloth is worn out, overloaded with dirt or washed incorrectly. Using clean, high-quality microfibre cloths and avoiding fabric softeners can help maintain performance and prevent lint or streaking.
Can microfibre cloths remove bacteria and viruses?
Yes, microfibre cloths can remove a large percentage of bacteria due to their fine fibre structure. A white-magic eco cloth can clean surfaces effectively, though disinfection may still be required in high-risk environments.
How often should microfibre cloths be washed?
It’s best to wash microfibre cloths after each use or when they become dirty. Regular washing ensures your microfibre cleaning cloth maintains its ability to trap dirt and perform effectively over time.
Can microfibre towels be used on all surfaces?
Yes, microfibre towels are safe for most surfaces, including glass, stainless steel, wood and tiles. They are gentle enough for delicate surfaces while still being highly effective at cleaning.
Do I need to use chemicals with microfibre cloths?
No, many microfibre cloths can clean effectively with just water. This makes them ideal for households looking to reduce chemical use while still achieving a thorough clean.
How long do microfibre cloths last?
With proper care, microfibre cloths can last for hundreds of washes. High-quality options, such as white magic eco cloth products, are designed for durability and long-term use.
